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Building an enterprise logistics software ecosystem to maximize business efficiency

5x reduction in operational costs using apps to optimize warehouse operations
230% growth in the retention of mobile users
In a nutshell

Aramex was seeking a technology partner to help them build a digital ecosystem for managing all of their digital assets in one centralized location.

The company partnered with ELEKS to design and implement a solution, which involved delivery of a set of consumer-facing and operational apps in tandem.

After implementing ELEKS’ solution, Aramex was able to automate workflows, gain new insights from its data, and enhance visibility and efficiency through its entire operational and business ecosystem.

Customer feedback
Samer Awajan
CTO, Aramex
“ELEKS has been involved in the development of a number of our consumer-facing websites and mobile applications that allow our customers to easily track their shipments, get the information they need as well as stay in touch with us. We've appreciated the level of ELEKS' expertise, responsiveness and attention to details.“
Connect with us to learn more about ELEKS’ enterprise software development service
aramex-image-section-min aramex-image-section-min

Aramex has a long-standing reputation as innovators in their space, and is committed to using digital technology to transform operations in a way that enables growth and differentiates from its competitors.


While Aramex had a strategic vision for many of the projects in their roadmap, they were having delays with getting projects off the ground, particularly as many of them required a deep level of expertise in data science, UX design, business analysis, and R&D.


Aramex realized that they could partner with a best-in-class agency with deep expertise and subject-matter knowledge across many technologies to support strategic design and ideation for all of their use cases.

After evaluating a number of agencies, Aramex selected ELEKS as their technology partner. Aramex found that, out of the vendors they’d considered, ELEKS offered the best value proposition, with a culture of innovation and a team of engineers with deep expertise across mobile UX, data science, and R&D.


ELEKS quickly built a team to support Aramex’s end-to-end product development needs from ideation through to implementation. We engaged specialists in business analysis, product design, software architecture, data science, software development, quality assurance, and implementation to manage each element of the projects’ needs.

We delivered a range of digital products, including:
Aramex website

Our team developed an optimized UX and improved the performance of the company’s site,, using the framework and PHP scripting language. Our team helped the company deliver localized experiences that are optimized for the visitor’s region and device, leading to recognition through Sitefinity’s Site of Quarter Q1 2017 Award.

Aramex Internal Systems

ELEKS has worked to develop internal-facing applications that support the company’s operations and improve visibility for decision-making, including solutions for integrated logistics, capacity planning, international and domestic express delivery, and freight forwarding.

Reach Mobile

We custom-built a mobile app that empowers Aramex’ entire sales team to share opportunities and map out priorities, helping them gain efficiency and close more sales deals.

Aramex Mobile

Our customer-facing app, Aramex Mobile, gives end customers the ability to get real-time updates into their delivery status and manage their delivery experience using their mobile devices.

Shop and Ship

We helped Aramex get the technology in place to launch its flagship program, Shop & Ship, which makes it easy for shoppers to take advantage of international shipping programs in Aramex’ 33 shipping destinations. Hundreds of thousands of shoppers have signed on to the brand’s Shop and Ship program, creating significantrevenue for the brand.

Product development approach

Before moving into product development, our team completed a comprehensive product design process involving numerous research and user interviews with four onsite visits to the Aramex office in Amman. ELEKS experts took a collaborative approach to the projects, bringing their own insights and ideas to the table, making it easy for Aramex to move with agility through the product development process.

Big Data storage optimization

We enabled Aramex to migrate a portion of their IT infrastructure to the cloud, and created a proof of concept of a Big Data warehouse (DWH) in Azure Cloud, where the company could store their historical shipment data. After migrating their on-premises DWH to the cloud and integrating it with their operational systems, they’re able to access regular data updates for higher visibility across their entire app ecosystem. We also supported them with migrating and updating several data analytics models to predict demand, transit time, and consignee locations.

Our solutions have enabled Aramex to integrate their entire business, with a full suite of applications that help them plan resourcing, manage inventory, track sales behavior, empower customer self-service, and more.

Tech Stack
Core back-end projects with data and logic for different kinds of clients
Android and IOS mobile applications
Infrastructure in Azure cloud

We were able to drive efficiencies
for Aramex throughout the
business, including:

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5x cost reduction for warehouse operations
Building internal apps for managing and streamlining processes and shifting from expensive scanners to Android devices enabled significant cost savings and efficiencies
100x time reduction in preparing sales quotes
The new sales team app, Reach Mobile, provides automated workflows for building quotes and enhanced reporting visibility on B2B sales operations revenue changes
Reduced hosting costs
Migrating to a cloud DWH saved money on hosting and delivered more scalability compared to previous on-premises servers
Mobile traffic increase and retention
Our mobile-optimized website and mobile app deliver an integrated user experience across all touchpoints, resulting in an increase in mobile traffic and higher retention for the Aramex Mobile app: monthly active users grew by 100%, and the number of monthly sign-ins for current users went up by 230%.

Overall, with our solutions Aramex gained better visibility into their business, reduced ongoing technology costs while improving performance, delivered a consistent user experience, and drove efficiencies throughout operations that are helping them to scale quickly and deliver unparalleled support to their customers.

Customer feedback
Omar Mohammad
Process Management
Director at Aramex 
“ELEKS has been involved in the development of a number of our consumer-facing websites and mobile applications that allow our customers to easily track their shipments, get the information they need as well as stay in touch with us. We've appreciated the level of ELEKS' expertise, responsiveness and attention to details.“
Get in touch with us
Get in touch to learn how we can support your brand’s digital transformation

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The level of design, development and support services that ELEKS has provided Eagle with throughout the years has consistently exceeded our expectations. We are excited to have ELEKS partner with us as we evolve our technology platform, and I look forward to our continued relationship and collaboration in the years to come.
steve taylor
Steve Taylor,
CTO, Eagle Investment Systems
Working with the team in ELEKS has given us a leading edge in bringing our new products to the market. Their team's technical knowledge, support and customer service is outstanding, and we consider them a key partner for all our software requirements.
maranda walsh
Maranda Walsh,
Director of Engineering, Wellair
There's a real depth of best practices and industry knowledge that’s obvious when you work on projects with ELEKS. In the end, we got products that were fully and thoughtfully developed, intelligently designed and met needs we even didn't even realize we had.
paul dhingra
Paul Dhingra,
VP of Software Development, Christie Lites