Christie Lites is a stage lighting provider that manages its business through a variety of web and mobile applications. The company was seeking a reliable, best-in-class engineering firm to build and integrate many of the products that it needed to streamline operations and improve visibility.
The team chose ELEKS as a partner to help them build a product design strategy and roadmap, integrating with their back-end for a seamless experience.
As a result of the collaboration, the company has optimized their operational efficiencies and has found new opportunities for monetization.
In 2020, the pandemic put a halt to live events worldwide, and many of the Christie Lites’ contracts in progress fell through. Rather than simply wait for things to pick up, the company opted to use the time productively by creating a game plan to digitally transform their business operations.
Christie Lites had already digitized some sectors of its business, but wanted to develop additional digital products to help the company gain operational efficiencies, improve visibility, and develop additional revenue streams. They needed all of their products to integrate seamlessly with a consistent back-end experience.
Christie Lites began looking at partner agencies to support them in both refining a product strategy roadmap, and executing on product development. In the vendor selection process, ELEKS was a clear standout for their depth and breadth of technical expertise, particularly in the field of product design.
Christie Lites saw that ELEKS had the resources and capabilities to offer end-to-end product development, from conceptualization all the way through to execution. They were confident in ELEKS’ ability to help them refine their product roadmap, and then build out each product to meet their unique business needs.
They chose ELEKS to engage in an in-depth consultation to define their product strategy, followed by the development of several key software products for internal and external use to help them streamline business operations.
To help Christie Lites refine their product strategy, it was important that we took the time to gain an in-depth understanding of all the business’ core needs, so that we could propose solutions to automate key facets of their workflows.
ELEKS participated in an in-depth discovery process with multiple business stakeholders and end users to determine the key business goals that needed to be met, and co-developed concepts for products that could solve those problems with the client.
Through the interview process, we identified new features that could serve users’ needs better than those offered in existing solutions, and we were able to conceptualize a number of unique products that delivered a superior user experience while weighed against business expectations of cost, flexibility, and scalability.
We refined the product roadmap and launched design phases for several projects within the space of four months, building a team of engineers to support each product.
Christie Lites’ warehouse team is able to use a new mobile app to get real-time visibility across their warehouses and assets, for managing warehouse space, controlling equipment loading and unloading, and tracking maintenance needs.
Christie Lites’ new web interface offers enhanced visibility and a better UI for tracking status updates in logistics, orders, and equipment movements.
Christie Lites uses a widespread team of freelance technicians, and needed a better solution for hiring them for short-term contracts and managing communications between them and their coordinator and coworkers. The new mobile app ensured that the business has a single channel for navigating job requests and expectations to provide better visibility and accountability, and it has automated functionality to improve speed and efficiency in job performance.
ELEKS effectively executed the client’s roadmap and took stewardship of the projects, allowing Christie Lites to become far more efficient and explore other business streams.