Imerys.com: Creating one harmonized and secure digital ecosystem

Boosted monthly leads by 18%, with a 40% increase in monthly traffic

Created an infallible system via multi-layered testing

Industry

Mining

Headquarters

Paris, France

Services

Cyber Security Services

Customer success

Mark Battcock

Digital Communication Director

"We are very happy with ELEKS’ partnership. The dedication of the team is exceptional, and we would certainly recommend them to others. In fact, we will continue to partner with ELEKS for the 2nd phase of the CDX project so that we can add even more customer services to the website."

Objectives

Our tried-and-tested experience in software development and integrated project implementation approach made ELEKS the ideal partner to work on development of the new Imerys.com.

Siloed digital assets

Imerys’ needed to consolidate its 60+ niche websites, which spanned multiple platforms and styles, and create one unified digital landscape. The customer experience wasn’t optimized and engagement was low. And its existing digital image created other problems, too – the sites each had a very different look and feel and were costly to maintain, and the company’s product catalog was splintered. This wasn’t representative of Imerys’ future digital vision.

Customer centricity

Customer centricity was the central aim of Imerys’ Customer Digital Experience (CDX) project. It wanted to unify its digital image, improve the lead-management process and create a better user journey while ensuring the platform’s security and future stability. Imerys needed to define its value proposition, guiding principles, and target architecture. So the project kicked off with a deep-dive internal scoping phase.

Solution

With our expert support, Imerys was able to deliver a harmonized digital web portal containing over 600 pages of rich corporate content, unprecedented for the specialty minerals sector, giving it a competitive edge.

Properties

Imerys.com has been designed for user-friendliness, with a straightforward structure containing various simple navigation styles and different user journey options. With a flexible architecture, UX design can continue to evolve, thereby futureproofing the system and enabling further extensions. And the site’s responsive design and best-practice build means it’s optimized for tablet and mobile.

Content

Our expert team helped Imerys navigate development and design, as well as content strategy development, content governance setup and ensuring the seamless migration of the existing siloed content.

Security

Best-in-class security was a top priority for Imerys’ new digital hub. So the ELEKS team applied a multi-layered testing approach to cover all bases and conducted comprehensive penetration testing, as well as static application security tests.

We developed and delivered the enhanced Imerys.com in under a year, in line with Imerys’ timeline and budget. The CDX portal was launched to stakeholder groups as a unified hub for rich, unique corporate content.

Tech Stack / Features

Built on Drupal 9 CMS and deployed on the AWS cloud to ensure extended auto-scaling capabilities

Integrations with IAM OKTA, Salesforce and Workday for secure identity management, comprehensive customer relationship, and enterprise management

Advanced search capabilities via Elasticsearch

Results

Imerys.com, a new harmonized digital web portal, was launched and well-received in less than a year, offering stakeholders a one-stop-shop for high-quality business content.

Improved brand image

Imerys was able to bolster its industry credibility and offer its clients a user-friendly way to access quality, up-to-date content, thereby enhancing customer experience across all touchpoints and boosting satisfaction.

Boosting traffic and leads

With an improved lead-management process, Imerys’ monthly traffic increased by an average of 40% within the first six months of launch. It also saw an average lift in monthly leads of 18%.

Get in touch with us

Build better digital experiences with full security confidence. Build with ELEKS

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